The mathematics of search engine optimization

I have been blogging for some time now and I know for a fact that the internet has definitely become a pervasive medium. As a matter of fact, it has been proven to be very valuable and useful tool in various aspects of man’s life. May it be in the field of entertainment, information, communication, and even commerce, the fact that the internet is of great help will always stand. One of the applications of the internet for business and commerce is through internet marketing. I know that for a fact since there are really, really a lot of advertisements that seem to be all over cyberspace. As a matter of fact, there are a lot of internet marketing companies getting into business nowadays because of the high demand for their services. But how do these companies run seo campaigns?

A recent article published by an seo agency states that social networking, link building and providing excellent content is a sure fire way to increase your rankings but the most critical aspect is Page Rank which determines how much authority and trust a website can confer to another site. A simplified equation for Page Rank is as follows:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

This is the original equation but it is obvious that the original equation has been tweaked as the years went on by. From the equation, an important element is the amount of “vote sharing” or outbound links a site has. The more links a site gives out, the more diluted each link can confer Page Rank to another site.

Perhaps you have already known this equation. Essentially, search engine optimization is a strategy used in internet marketing with the aim of making your business or website rank higher in the search results page of search engines. As you may know, ranking higher in search results page will give you great leverage over your competitors. This is mainly because it gives you more and better exposure. Of course, the tendency for consumers is to click or follow the links of the businesses that appear higher in the search results page. Thus, this may eventually lead to more sales and better profit for your business.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Tags: , , ,