Maths and Marketing

The main connection between maths and marketing is that both obviously rely on numbers. You need people/numbers to make both work, there needs to be a formula that people can follow, similar to a recipe that makes sense to everyone involved.

I’d bet that most don’t even consider this link but it can be crucial.  Mathematics can be used at all stages of the marketing process, but it’s probably most important in the design and result analysis stages.  For example if you’re going to work out the return of investment in any sort of campaign – you need maths.  If you do your research properly,  and I mean to the stage of using something like a fast UK proxy to analyse your potential markets.  Then the next stage of analysing returns and results is crucial, don’t get misled by not doing this properly.

Likewise, those in website design for businesses need to factor in the size of web pages so that they are as user friendly as they possibly can be. Text size needs to be spot on so that not only can people read it, but that it is as space saving as possible. If you allow adverts on your website, you need to think about what size these have to be to maximise revenue but also so that your visitors do not get lost in a sea of advertisements.

Graphic designers also need to be savvy when it comes to saving space while getting important messages across. Images need to be inspiring, but also the right size, text needs to convey messages while not taking up too much of the flyer, poster, or email template etc. Angles also come into play.

Social media marketing relies on a large number of fans and the ability to keep them engaged by sending out messages. But a high number of advertisements will dissuade them from engaging with you while a small number of engaging messages will not provide a platform for engagement.

When people question the important of maths in the real world, be sure to remember this example. Maths often influences the outcome of many aspects of everyday life.


Further Reading:

The mathematics of search engine optimization

I have been blogging for some time now and I know for a fact that the internet has definitely become a pervasive medium. As a matter of fact, it has been proven to be very valuable and useful tool in various aspects of man’s life. May it be in the field of entertainment, information, communication, and even commerce, the fact that the internet is of great help will always stand. One of the applications of the internet for business and commerce is through internet marketing. I know that for a fact since there are really, really a lot of advertisements that seem to be all over cyberspace. As a matter of fact, there are a lot of internet marketing companies getting into business nowadays because of the high demand for their services. But how do these companies run seo campaigns?

A recent article published by an seo agency states that social networking, link building and providing excellent content is a sure fire way to increase your rankings but the most critical aspect is Page Rank which determines how much authority and trust a website can confer to another site. A simplified equation for Page Rank is as follows:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

This is the original equation but it is obvious that the original equation has been tweaked as the years went on by. From the equation, an important element is the amount of “vote sharing” or outbound links a site has. The more links a site gives out, the more diluted each link can confer Page Rank to another site.

Perhaps you have already known this equation. Essentially, search engine optimization is a strategy used in internet marketing with the aim of making your business or website rank higher in the search results page of search engines. As you may know, ranking higher in search results page will give you great leverage over your competitors. This is mainly because it gives you more and better exposure. Of course, the tendency for consumers is to click or follow the links of the businesses that appear higher in the search results page. Thus, this may eventually lead to more sales and better profit for your business.